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This article is part of Football FanCast’s Transfer Focus series, which provides opinion and analysis on recent transfer news…

According to reports from The Sun, Leeds will be asking for £30m from any club wishing to sign their star man Kalvin Phillips.

The midfielder hasn’t been short of Premier League interest this summer with Aston Villa, Bournemouth and Norwich all sniffing around the 23-year-old, but this latest update may show Leeds’ desire to keep hold of their star man.

What’s the story?

£14m had been the reported figure that Aston Villa wanted to sign the youngster for, but now that seems highly unlikely as the Whites have demanded £30m for his services.

The Villans will now have to pay over double what they wanted if they wish to bring the Championship star to Villa Park this summer.

Huge step forward

This price tag will certainly act as a deterrent for any team that is thinking about raiding Marcelo Bielsa’s side in the upcoming transfer window.

Phillips’ dominating performances in the midfield last season may have earned him a spot in the Championship Team of the Year, but it’s hard to believe any side will pay that amount for him after one good season.

This asking price will more than likely act as an attempt to keep Phillips at the club for the next 12 months.

Rejecting interest from Premier League teams and not allowing themselves to be lowballed is a huge statement of intent from Victor Orta and Andrea Radrizzani as previous years have seen the club ripped off when top-flight teams come knocking.

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Lewis Cook joined Bournemouth for an initial £6m fee, and now he is valued at triple that amount according to Transfermarkt.

This is a huge step forward for Leeds’ negotiating team as they aren’t allowing themselves to be taken advantage of in the transfer window when in previous years they were more than happy to let their star players go cheaply.